Larry Tye: The Father of Spin: Edward L. Bernays & the Birth of Public Relations

The Father of Spin: Edward L. Bernays & the Birth of Public Relations


Description

"The Father of Spin" is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

In this gripping narrative, historian James P. Duffy chronicles the most ruthless combat of the Pacific War, a fight complicated by rampant tropical disease, violent rainstorms, and unforgiving terrain that punished both Axis and Allied forces alike. Drawing on primary sources, "War at the End of the World" fills in a crucial gap in the history of World War II while offering readers a narrative of the first rank. Shooting parties in great country houses, turbulent scenes in parliament and the luxury life in Budapest provide the backdrop Candy Fairies Super Special: A Royal Wedding download epub for this gripping, prescient novel, forming a chilling indictment of upper-class frivolity and political folly, in which good manners cloak indifference and brutality. Abady becomes aware of the plight of a group of Romanian mountain peasants and champions their cause, while Gyeroffy dissipates his resources at the gaming tables, mirroring the decline of the Austro-Hungarian empire itself.


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Author: Larry Tye
Number of Pages: 304 pages
Published Date: 01 Sep 2002
Publisher: Henry Holt & Company Inc
Publication Country: New York, United States
Language: English
ISBN: 9780805067897
Download Link: Click Here
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